Originating Author: Shasnika DeMel Introduction: This recipe provides a quick guide as to why precision and recall are important metrics for marketers when dealing with a classification problem such as identifying key customers for building audiences. ...
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Originating Author: Matteo Zambon Introduction: In this guide, Iโll explain to you the easiest way how to move from Enhanced E-commerce tracking to Google Analytics 4 e-commerce tracking with Google Tag Manager using the current dataLayer set up This post is inspired by: ...
Originating Author: Mai Alowaish Introduction: Analyzing customer journey with advanced segmentation and event conditions in Indicative with a BigQuery event dataset (source Firebase BigQuery extract). This recipe is inspired by my magic tricks article on Medium . Analysis...
Originating Author: Matteo Zambon Introduction: In this guide, Iโll explain to you the easiest way to track Core Web Vitals (if you donโt know what Core Web Vitas are, click here) i.e. metrics that are the new ranking factor in SEO for Google. This post is inspired by: ...
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Originating Author: Ariel Opelt Introduction: Advertising data and website data are two powerful data sources for any business. Joining the data in a single location allows businesses to better understand the user journey for their customers. From the moment a user see an ad to when...
Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or...
Originating Author: Esteann Afonso , Nabler Introduction: Have you ever wondered how single-page application using frameworks like Angular , VUE , React track page views ? Since all the necessary code for these frameworks are loaded once during the entire user session, how are these...
Originating Author: Awanish Dubey Introduction: Are you looking for any script which can download all the Google Analytics goals and its details in google spreadsheet? Then you are on the right site. Just to refresh your knowledge, goals are of 5 types i.e. Destination Goal Duration...
Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: Few months ago I wrote an article focused on how to import Mailchimp Campaign data in Google Data Studio. Now, to achieve a full implementation, I just rebuild the...
Originating Author: Mary Vinitha X, Rishav Haldar, Nabler Introduction: Marketers today bring in traffic through various channels and as the internet world grows, we will see many new ways of reaching out to potential customer. In doing so, we have also realized the...