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Analytics Recipes
Evaluate your ML model for audience building with Precision & Recall

Originating Author: Shasnika DeMel Introduction: This recipe provides a quick guide as to why precision and recall are important metrics for marketers when dealing with a classification problem such as identifying key customers for building audiences. ...

Analytics Recipes
Customer journey analysis with Indicative (using Firebase App Analytics data)

Originating Author: Mai Alowaish Introduction: Analyzing customer journey with advanced segmentation and event conditions in Indicative with a BigQuery event dataset (source Firebase BigQuery extract). This recipe is inspired by my magic tricks article on Medium . Analysis...

Analytics Recipes
How to track core web vitals with Google Tag Manager

Originating Author: Matteo Zambon Introduction: In this guide, I’ll explain to you the easiest way to track Core Web Vitals (if you don’t know what Core Web Vitas are, click here) i.e. metrics that are the new ranking factor in SEO for Google. This post is inspired by: ...

Analytics Recipes
Customise a Dynamic Favicon With Google Tag Manager

Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or...

Analytics Recipes
Implementing History Change Trigger in Google Tag Manager

Originating Author: Esteann Afonso , Nabler Introduction: Have you ever wondered how single-page application using frameworks like Angular , VUE , React track page views ? Since all the necessary code for these frameworks are loaded once during the entire user session, how are these...

Analytics Recipes
Script to Export All the Google Analytics Goals & Funnels in Google Spreadsheet

Originating Author: Awanish Dubey Introduction: Are you looking for any script which can download all the Google Analytics goals and its details in google spreadsheet? Then you are on the right site. Just to refresh your knowledge, goals are of 5 types i.e. Destination Goal Duration...

Analytics Recipes
Import MailChimp Automations in Google Data Studio

Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: Few months ago I wrote an article focused on how to import Mailchimp Campaign data in Google Data Studio. Now, to achieve a full implementation, I just rebuild the...

Analytics Recipes
Campaign Stacking Implementation for Adobe Analytics and Google Analytics

Originating Author: Mary Vinitha X, Rishav Haldar, Nabler Introduction: Marketers today bring in traffic through various channels and as the internet world grows, we will see many new ways of reaching out to potential customer. In doing so, we have also realized the...