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Analytics Recipes
Evaluate your ML model for audience building with Precision & Recall

Originating Author: Shasnika DeMel Introduction: This recipe provides a quick guide as to why precision and recall are important metrics for marketers when dealing with a classification problem such as identifying key customers for building audiences. ...


Analytics Recipes
Script to Export All the Google Analytics Goals & Funnels in Google Spreadsheet

Originating Author: Awanish Dubey Introduction: Are you looking for any script which can download all the Google Analytics goals and its details in google spreadsheet? Then you are on the right site. Just to refresh your knowledge, goals are of 5 types i.e. Destination Goal Duration...


Analytics Recipes
Predictive CLV for web analytics

Originating Author: Abhinav Sharma Note – This article focuses on possible uses of CLV data in your analytics platform, rather than calculation of CLV itself. Introduction: Customer Lifetime Value (CLV) is a monetary value that shows the amount of revenue a customer will provide...


Analytics Recipes
Ecommerce - Product Contribution Margin

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the...


Analytics Recipes
Ecommerce - Product Net Sales

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Net Product Sales is important for merchants who have high return or cancellation rates or may want to remove shipping & handling revenue from their sales numbers to more accurately reflect...


Analytics Recipes
Anomaly Detection Using Bollinger Bands

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Applying a technique developed by John Bollinger, you can detect anomalies or episodic events in your data that are either above or below a specified distance from the moving average. Note:...


Analytics Recipes
Digital Marketing Channels: Tagging and Strategy

Originating Authors: Dave Gatdula , CWA, Dallas Chapter Leader | Digital Analytics Manager Shilpa Nicodemus | Sr Architect, Digital Architecture Introduction: “Hey, [VeryImportantAnalyst], why is the tracking from the new campaign/promo not coming in?” “Why is ...


Analytics Recipes
Advanced Site Search for Travel and Hospitality Implementation

Originating Author: Abhinav Sharma "Animals follow a physical scent to look for food. Humans, similarly, follow an online scent trail that is made up of key words, images and other cues. When those words and images are closely related to the information we're seeking, the scent is...


Analytics Recipes
R Heatmap Visualization Tutorial

Originating Author: Ryan Praskievicz Introduction: This is a tutorial on how to create heatmap data visualizations using R. You'll learn how to create an hourly sessions (visits) by day of week heatmap and a page scroll depth heatmap. Hourly session data by day heatmap Page...


Analytics Recipes
Product Upsell Analysis

Originating Author: Christine Frey Introduction: Adding upsells to your website might be easy but is it as easy to analyse them and use the evaluated data to make strategic decisions? Analysis Overview: This Analytics Recipe deals with the practice of Product or Service...