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Analytics Recipes
Governance/structure for campaign tracking

Originating Author Carine Paul, Nabler Introduction: Well designed and thought out campaigns can help companies increase the brand awareness, reputation, traffic or sales among other benefits. Tagging campaigns gives us the ability to generate valuable and actionable data, and...


Analytics Recipes
Digital Marketing Channels: Tagging and Strategy

Originating Authors: Dave Gatdula , CWA, Dallas Chapter Leader | Digital Analytics Manager Shilpa Nicodemus | Sr Architect, Digital Architecture Introduction: “Hey, [VeryImportantAnalyst], why is the tracking from the new campaign/promo not coming in?” “Why is ...


Analytics Recipes
Data Governance - An Important aspect of your Digital Analytics Infrastructure Framework

Originating Author: Sushant Ajmani Introduction: Data Governance - An Important aspect of your Digital Analytics Infrastructure Framework Analysis Overview: Lately, there has been lot of discussions going around in our digital analytics ecosystem about the Digital...


Analytics Recipes
SafeHarbor Risk Minimization Action Plan (now called Privacy Shield)

Originating Author: Aurelie Pols Introduction: Action plan following invalidation of the SafeHarbor framework by the European Court of Justice for international data transfers in October of 2015. Analysis Overview : Companies using non-EU analytics solutions to...