Originating Author: Gregory Kaminski of MaassMedia Introduction: This is a fresh look at customer segmentation using cluster analysis. Analysis Overview: In the digital analytics field talk around customer segmentation has been focused on creating custom individualized experiences...
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Originating Author: Halee Kotara Introduction: Traffic and conversion numbers go up and down every day. When looking at trended data, it can be difficult to know when an increase or decrease is truly significant. Sometimes our stakeholders can unnecessarily panic about a dip, or...
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Originating Author: Caleb Whitmore Introduction: Digital Analytics has evolved far beyond the early days of the web where Pageviews were king. As such, metrics such as "average pages per session" and analysis around them need to evolve. This recipe is for deeper analysis of...
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