1 to 2 of 2
Sort by

Analytics Recipes
Push Notification Engagement Tracking

Originating Author: Anže Kravanja Introduction: Push notifications are a huge asset in the mobile world and are now also coming to the browsers. But they can sometimes be overused which can drive users away. Precise measurement is needed in order to test and...

Analytics Recipes
Cross-device Tracking and Attribution

Originating Author : Jason Studstill Introduction : Cross-device tracking provides a holistic view of user behavior across platforms. Understanding user behavior across platforms is vital in today’s mobile-first and IOT ecosystem. Analysis Overview : The main goal...