Originating Author Arunkumar S , Delivery Manager, Nabler Introduction Customer engagement as a metric in e-commerce businesses is somewhat underrated. Deserving attention is not given to this when compared to the final conversion or a sale. The customer engagement touch points aka...
Originating Author: Ryan Praskievicz Introduction: This is a tutorial on how to create heatmap data visualizations using R. You'll learn how to create an hourly sessions (visits) by day of week heatmap and a page scroll depth heatmap. Hourly session data by day heatmap Page...
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Originating Author: Bill Tripple Introduction: Scroll tracking is a means to understand how much of the content was viewed in relation to viewable screen size divided by the length of the content (in pixels). This is most commonly reported in increments of 10%(10%, 20%, 30%,...
Originating Author : Matthew Young Introduction : Engagement is a direct response to how effective your digital marketing is for your brand. It's not enough to get users to a site, but the site's content must also fulfill the promise and be able to retain the users attention. Analysis...
Originating Author: Caleb Whitmore Introduction: Digital Analytics has evolved far beyond the early days of the web where Pageviews were king. As such, metrics such as "average pages per session" and analysis around them need to evolve. This recipe is for deeper analysis of...
Originating Author: Travis S. Barnes Analysis Overview/ Introduction: Page participation analysis can help you identify which of your pages are the most engaging to your audience. This analysis is flexible to your site and KPIs. Analysis Benefits: By understanding which pages are...
Originating Author : Matthew Young Introduction : How do you determine how engaging a site is as a whole? How do you know know how many pieces of content users are reading in a single visit? All these questions and more can be answered by identifying a simple metric that calculates the...
Originating Author: Adam Greco Introduction: Analyze your website's "engagement" over time to see how it rises and falls. Analysis Overview: If your organization doesn't sell any products, but is more focused on driving engagement, the success or failure of this can be...