Originating Author: Kishore Velagapudi Introduction: Data segmentation in email marketing is the art of splitting your list into distinct groups allowing you to email them separately, reflecting the content and timing appropriate for each subset of your data list. Analysis...
Originating Author: Lea Pica Introduction: Open rates for marketing emails are staggering low in comparison to the scale of our lists. There are steps we can take to maximize engagement with each campaign beyond the first send! Analysis Overview : This...