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Blog Entry
In Case You Haven’t Noticed, Your Analytics Implementation Has Grown Beyond Analytics

Abstract: As our industry has grown, the analytics implementation for most organizations has expanded into a Digital Marketing Technology system of many different tools that must work together. A business-savvy and technologically strong team is necessary to design, create and maintain this...

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Blog Entry
How to Tame the Data Beast: Building a Data Warehouse

Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect data from these siloed sources takes up...

Analytics Recipes
Digital Marketing Influence to Sales Pipeline

Originating Author: Eric Ramos, Director of Analytics - BusinessOnline Introduction: Traditionally the B2B sales cycle is complicated in that it often involves many people in the buying decision coming in from various channels and takes 12 – 18 months for an opportunity to close....