There are four full-day courses: Marketing Days Intro to Google Analytics– For the analyst or marketer who is new to Google Analytics. Intermediate Google Analytics – For the analyst who already knows GA, and wants to take actionable insights to the next level
07-22-2013 - 07-26-2013
Originating Author: Matteo Zambon Introduction: In this guide, I’ll explain to you the easiest way how to move from Enhanced E-commerce tracking to Google Analytics 4 e-commerce tracking with Google Tag Manager using the current dataLayer set up This post is inspired by: my article in Tag Manager Italia :) Analysis Overview: With this recipe, we are going to set up two/three Google Analytics 4 tags with a custom template variable, 2 triggers, and 7/8 dataLayer variables
Vendor Specific Tips and Tricks: The following example focuses on Google Tag Manager and Google Analytics, but similar tracking and analysis can be implemented using other analytic tools such as Adobe Dynamic Tag Manager and Adobe Analytics. Code Implementation with GTM This analysis was created using Google Analytics and Google Tag Manager (GTM). The analyst will first need to implement the tracking code to send event calls when top navigation links are clicked
At this point I asked myself: is it possible to track the different shortcuts via Google Tag Manager and Google Analytics?
Therefore, you can avoid firing of analytics tags for unwanted clicks.
Analysis Recipe : ***This recipe provide Google Tag Manager codes but you can replicate for DTM, Tealium, etc*** 1
1 Comment - no search term matches found in comments.
Various user interactions that cannot be tracked by default, can be tracked by configuring custom events in GTM Analysis Recipe: The recipe includes Google Tag Manager (GTM) Features: Google Tag Manager mainly consists of three components: Tag: A snippet of code (usually JavaScript) added to a page using tags in GTM. Triggers: Defines when and where tags are executed. Variables: Used to receive or store information to be used by tags and triggers
This gives you a much larger picture of where your conversions are ultimately coming from. Tags: SEM, SEO, Search Engine Marketing, Search Engine Optimization, SEM and SEO Optimization #SEO #SEM #VENDOR-GOOGLE #LEVEL-INTERMEDIATE #TOPIC-CAMPAIGN
1 Comment - More details here 2-Integrating DoubleClick data: This requires DCM and Floodlight configuration along with a tag called Natural Search Tag
Analysis Recipe - Tag validation involves the practice of ‘Quality Checking’ of the tags firing on a website for errors
Experience Level: Intermediate #Adobe Analytics #UserAnalysis #DynamicTagManagement #GoogleTagManager #DataQuality #Google Analytics #Visitors #Intermediate Level #LEVEL-INTERMEDIATE #TOPIC-VISITORENGAGEMENT