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Analytics Recipes

Google Analytics 4: How to use Enhanced Ecommerce dataLayer of Google Universal Analytics and set up a complete e-commerce GA4 configuration with 6 step

Originating Author: Matteo Zambon Introduction: In this guide, I’ll explain to you the easiest way how to move from Enhanced E-commerce tracking to Google Analytics 4 e-commerce tracking with Google Tag Manager using the current dataLayer set up This post is inspired by: ...