Data privacy is on digital analyst’s minds these days. With the many privacy laws and changes to tracking consumer data, there’s a lot of literature to understand and a lot of changes to navigate through. In the DAA Digital Backyard Series “ What Your Boss Thinks You Already Know About Data...
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Despite being signed into law on June 28th, 2018, and being placed into effect on January 1st 2020, businesses around the world have been wondering what exactly they will have to do to be in compliance with the California Consumer Privacy Act. After multiple hearings and drafts, concepts were...
When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital shift was that organizations could start "tracking everything." This started on websites: "We can see every user and every page they viewed and when and in what order!" That quickly...
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