Here is how the process works: --Give your experiment a name which is contextual and relevant --Define your test audience split (Default is 50:50) --Choose your Control/Default recipe and be mindful about any running tests --Choose your Variation (Alternative Creative) --Define your Success Metrics (Micro Indicators) --Define your Conversion Goal (Macro Indicator) --Define your Audience Segments for slicing and dicing the Test Results --Define your Test Priority, Start and End Date 7. Once the Test Configurations are done, it's a time to preview the test and get it approved from the client team by validating in a Staging environment. 8. As soon as the test is approved, it will GO-LIVE. 9
Consultant, Nabler Introduction: Learning from a failed A/B test is like solving a murder mystery...Relying on an evidence-based practice, we AB test these ideas using an AB split testing tool
This analysis can also be used if you are doing A/B testing of the same flow, possibly with a few elements modified. For example, you may decide to do an A/B test in which you have help for each form field and another where you don't provide help to see which performs better. In this case, they are essentially the same flow, but the A/B test is modifying a few smaller elements to measure the conversion impact
Create opportunity for further investigation into user journey and user experience 3. Test new content, layout, navigation, etc. on lower performing landing pages to improve stickiness (using higher performing pages as "templates") Analysis Recipe: 1
If you are new to testing and optimization If you want to start optimization on your site If your customer’s pageview interaction is the only thing that’s tagged Analysis Recipe Do the classical sanity checks to understand your analytics configuration It is necessary to first understand the configurations of your analytics tool before getting started with the CRO analysis
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