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Analytics Recipes
A/B Testing

Once the Test Configurations are done, it's a time to preview the test and get it approved from the client team by validating in a Staging environment. 8. As soon as the test is approved, it will GO-LIVE. 9


Analytics Recipes
Identify True Lies of AB Test Results

Relying on an evidence-based practice, we AB test these ideas using an AB split testing tool...We should do a z-test in this case


Analytics Recipes
Alternate Conversion Flows

This analysis can also be used if you are doing A/B testing of the same flow, possibly with a few elements modified. For example, you may decide to do an A/B test in which you have help for each form field and another where you don't provide help to see which performs better. In this case, they are essentially the same flow, but the A/B test is modifying a few smaller elements to measure the conversion impact


Analytics Recipes
Landing Page Stickiness

Test new content, layout, navigation, etc. on lower performing landing pages to improve stickiness (using higher performing pages as "templates") Analysis Recipe: 1


Discussion Post
This could be your first CRO analysis!

If you are new to testing and optimization If you want to start optimization on your site If your customer's pageview interaction is the only thing that's tagged DAA members, go here to view full recipe


Analytics Recipes
This could be your first CRO analysis!

If you are new to testing and optimization If you want to start optimization on your site If your customer’s pageview interaction is the only thing that’s tagged Analysis Recipe Do the classical sanity checks to understand your analytics configuration It is necessary to first understand the configurations of your analytics tool before getting started with the CRO analysis