Introduction: Calculating return for a content piece should be done and is relatively easy to do; however most organizations do not take the time to understand if the content created is worth the effort and cost. Here is how you can get started.
Analysis Overview: Return for a piece of content measures the cost it takes to create that content and promote it by the consumption or interactions with that content.
Analysis Benefits:
- Identify which content pieces (blogs, videos, etc.) offer the best return on the dollar.
- Quantify the time, effort, and resources spent to create the content.
- Provide direction on content strategy to which piece drives more interactions with your site influencing future content piece creation.
- Pinpoint optimal content placement and exposure time prior to content fatigue.
- Highlight cost savings opportunities allowing investment for other company initiatives.
DAA members, go here to view full recipe.------------------------------
Peter Avellino
Vanguard (Corporate Account)
Valley Forge PA
570-441-5469
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