Introduction: Unless you currently live under a rock, you will probably not be shocked by my next statement.
Videos on both the web and mobile are performing well.
One-third of all activity spent online is spent watching video. So how do you know if your videos are engaging viewers?
Analysis Overview: These metrics will apply to all types of videos you create – informational, educational, promotion, marketing or branding video content types. This recipe will discuss the metrics you should use for your owned properties, such as your website or mobile app.
Analysis Benefits:
- Which metrics you should pay attention to
- What reports you should run
- What types of analyses make the most sense to understand your video engagement
DAA members, go here to view full recipe.------------------------------
Chris Meares
Vice President of Analytics
MaassMedia
Philadelphia PA
2155451515
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