Introduction:
Data segmentation in email marketing is the art of splitting your list into distinct groups allowing you to email them separately, reflecting the content and timing appropriate for each subset of your data list.
Analysis Overview:
Segmentation doesn’t stop at selecting group A or B. Once you start layering segmentation criteria, the possibilities are almost endless, it is only limited by the available data. That is why we create segmentation models. All the data in your database – or even combined, derived or external data – can be used to create these segmentation models. Crafting a sharper email or better use of the segmentation data (for instance more creatively) can greatly increase the ROMI.
Analysis Benefits:
1. Separate out engaged vs not engaged
2. Ability to experiment methods of unengaged conversion without overloading priority recipients
3. Have more direct ROMI by choosing what goes to actual invested audience
DAA Members, to view the full recipe go here.
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KISHORE VELAGAPUDI
PROJECT LEAD
HCL (Corporate Account)
REDMOND WA
4254353015
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