Originating Author: JF Amprimoz
Introduction: An early step in analytics configuration and a prerequisite to many other useful forms of analysis.
Analysis Overview: E-commerce operations can use sales to identify successful campaigns, and integrations between analytics and e-commerce platforms are often simple to perform and entirely satisfactory for SMEs. Operations that rely on digital efforts to generate leads that later become sales need to track these as goals, and wherever enough business data exists to form an estimate, track the value the leads represent.
Analysis Benefits:
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Allows operations relying on lead generation to collect data regarding the value of leads being generated.
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Enables many further analyses to optimize lead generation efforts
DAA Members, go here to view full recipe.
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JF Amprimoz
Consultant
Small Web Strategies
St Catharines
289-241-3113
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