Originating Author: Adam Greco
Introduction: Analyze your website's "engagement" over time to see how it rises and falls.
Analysis Overview:
If your organization doesn't sell any products, but is more focused on driving engagement, the success or failure of this can be tracked in web analytics tools.
Analysis Benefits:
- Determine if engagement is rising or falling over time
- Determine which external marketing campaigns and referral sources drive engagement
DAA members, go here to view full recipe.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com
(847) 948-7965
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