Originating Author: Kerri Adcock and Leslie Adkins
Introduction:
Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a dash (“-“).
Analysis Overview:
Use a 4 token campaign tracking code in the query string parameter of a tactic URL to give insight into campaigns and digital tactics across advertising, email and social. Enforce a distinct list of granular values for three of those tokens and require a specific delimiter between the tokens so the code values can be parsed and grouped at higher levels.
Analysis Benefits:
- To measure and optimize marketing campaigns
- To see detailed media referrer data for site visitors
- To find out how well digital marketing tactics are converting
DAA members, to view full recipe go here.
------------------------------
Kerri Adcock
Sr. Digital Analyst
National Instruments
Austin TX
512-683-8824
------------------------------