Originating Author: Adam Greco 
Introduction: Determine how much of your traffic and KPI's are taking place in the desired country website when looking at the IP-based location.
Analysis Overview:
If your organization has different websites for each country, it may be interesting to know how often visitors from other countries are accessing the site that is and is not designated for their country. Using IP lookup technology, most analytics tools can determine where visitors are physically located when accessing a website/app. Using this information, you can compare the physical country to the website/domain country that is targeted to see when visitors are not using the country site they should be using. For example, if your organization has a UK website, but 10% of visitors physically located in the UK are accessing the USA site, that may indicate some issues that need to be addressed.
Analysis Benefits:
- Inform your organization on the effectiveness of country-specific sites in delivering content that is required
- Enables you to see from which countries visitors to each country website are coming from to see where leakage is occurring
DAA members, to view the full recipe go here.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com(847) 948-7965
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