Originating Author: Adam Greco 
Introduction: Use session replay tools in conjunction with behavior analytics tools to zero in on sessions that are of value to your organization.
Analysis Overview: The goal of this analysis is to identify a segment of visitors that are important to you and then use session replay tools to "view" their sessions and identify common themes that may be stopping visitors from achieving the goals you desire on your website or mobile application.
Analysis Benefits:
- Allows you to minimize your analysis scope to only those sessions where your criteria is met
- Provides a context from which you can learn how visitors engage with your website/app
- Provides numerous opportunities to test new pages or flows to see if conversion can be improved
DAA members, go here to view the full recipe.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com(847) 948-7965
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