Originating Author: Lea Pica
Introduction:
A website’s site search function is a wealth of information about customer intent just waiting to be explored. Site search interaction provides direct insight into your visitors’ exact desires and expectations of your website, and your voice-of-customer tool is an excellent mechanism for mining this information.
Analysis Overview:
Leverage voice-of-customer analytics to identify pain points in the site search experience.
Analysis Benefits:
- Improving the customer experience through refining the site search navigation experience for inquiring visitors
- Insight into potential content ideas directly sourced from your customers
Full recipe can be found here.
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Lea Pica
Analytics, Data Visualization & Presentation Consultant
Analytics Demystified (Corporate Account)
Middletown NJ
(732) 639-0067
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