Introduction: Determine which website methods visitors are using to find products that they ultimately purchase.
Analysis Overview:
Most websites offer various methods of finding products. Common ones include promotional images, onsite search, normal browsing, cross-sell, wish lists, etc. Merchandisers sometimes want to know which of these methods are most successful in driving sales in general and for each specific product or product category. This analysis is used to answer that question.
Analysis Benefits:
- Determine if there are some finding methods that convert better than others
- Determine if there are specific products or product categories that have higher conversion rates based upon the product finding method
DAA Members, go here to view full recipe.
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Adam Greco
Senior Partner, Analytics Demystified
adam@analyticsdemystified.com(847) 948-7965
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