Introduction: Learn how to get more out of your onsite keyword data by grouping your onsite search terms into key themes.
Analysis Overview: A great way to understand if your visitors are finding what they need on your website is to analyze onsite (internal) search data. Keyword (term) level data can give you insight into what the visitor is thinking and what they might be looking for. However, keyword level data can be difficult to mine for key findings. By rolling up keyword data to the theme (category) level, learnings can be more easily discerned from the data.
Analysis Benefits:
- Analyze your keyword data to better understand what your customers are looking for on your website
- Rollup keyword level data into categories for clearer insights
DAA members, go here to view full recipe.
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Jen Lasser
Senior Consultant
Adobe Systems (Corporate Account)
Chicago IL
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