Please register for the next DAA Cookbook Recipe Webinar - Digital Marketing Influence to Sales Pipeline.
Join Eric Ramos, Director of Analytics at BusinessOnline for a 30 minute webinar on May 25. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C. To justify the influence of paid & organic search efforts to the pipeline, there is a series of marketing technology configurations and application of business logic which attributes channel influence to opportunities based on leads or contacts touch points. You will learn the business process for each of the steps and what KPIs around marketing influence you can achieve from this analysis initiative.
Experience Level:
Intermediate to Advanced