Customers today are not following the traditional funnel. This means that organizations like yours need to adapt and evolve in order to successfully drive revenue and deliver an experience that sets you apart from your competition. In this webinar, you’ll hear from IBM experts Rob Parkin Principal Data Scientist for IBM’s Cognitive Engagement division and Katie Devlin Portfolio Marketing Manager for IBM Watson Customer Experience Analytics about how customer journeys today are multi-touch, multi-channel affairs. You’ll learn the benefits of understanding journeys holistically, and how cognitive computing can help your business design more meaningful, personalized interactions.