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DAA Mission: Advancing the use of data to understand and improve the digital world through professional development and community.
We’ve just closed out a very successful year for DAA and as the New Year begins, I’m really excited about where the DAA is headed. Our revised mission statement (above) has guided the work of our board, with a collective focus on making decisions that enhance the member experience. Our board is both visionary and strategic in our purpose as THE nonprofit association for digital analytics.
Some highlights for the year:
Plans for 2017:
Most importantly – our focus in 2017 is the same – to be a member-driven organization focused on member needs and wants. If you have questions or ideas – let us know! We are committed to our industry and our members!
Thank you for the opportunity to serve you.
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