Validating your professional knowledge, skills, and abilities (KSAs) to employers and clients

By Judy Ritland posted 13 days ago


Have you wished for a simple way to validate your professional knowledge, skills, and abilities (KSAs)?

Do you know a validation can be established quickly? Your experience in areas such as web analytics, digital analytics, business intelligence, & data mining may indicate you have what it takes to add formal validation and worldwide recognition to your list of greatest accomplishments.

Professional certification is recommended as a solid way to validate your competency to your clients and/or employer.

Did I mention validation/(certification) can be a quick process? To certify, you need only pass an online certification exam that asks you to apply the KSA's used in your job. That’s it! No course needed.

Are you shy or nervous about tests of knowledge? No worries. The exam itself is only 60 multiple choice questions, and you will have a guide showing you the list of test topics, determined by a job analysis survey. Also, you do not need to know everything to pass! A minimum score of 60% is needed to pass. And, anyone who does not pass the first try may retest at a minimal fee!

Once you’ve successfully completed the certification exam, you can easily point others to evidence of your accomplishment here.  

It's no secret that I’m referencing the DAA’s Certified Web Analyst™ (CWA) program. I find it truly exciting to see the increasing number of CWAs!

If you haven’t gotten certified yet, you should definitely take a look at this certification. Membership is not required to certify, though members receive a $200 discount! Apply today to validate your KSAs with this professionally recognized certification.

If you have any questions, please reach out to me. I am happy to help!

Judy Ritland
Certification Administrator
Digital Analytics Association



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