Good evening and greetings from London,
It has been a while since I last posted a link to my latest MeasureCamp. This can only mean one thing, yes I will be "on tour" again but only attending MeasureCamps in Europe. Last Saturday was the first one of the year for me with Bratislava. I took the opportunity to collect info and thoughts about ITP 2.1 or Intelligent Tracking Prevention, a Safari feature that caps the expiry of cookies to 7 days. If you wonder how that will impact you and your web analytics reports, it could inflate your unique visitors if they tend to come back every 7 days or less often. If most of your customers are completely addicted to your website and check in at least once per day then the deck is probably not for you.
So we have been witnessing an arms race of sorts. There are immediate solutions, some of which may work for you but the ITP team will not be resting on their laurels. You can bet they are meeting to discuss internally what their next move is going to be. I am betting this is going to be localStorage
restrictions. But as in most arms race a victory from one side rarely last forever. Tension builds up, a fissure happens and then 2 and then 10. We see this with antibiotics followed by microbial resistance, Germany forced to pay reparations after WW1 fueling resentment leading to WW2. Cookies will mutate into something that could well become much harder to control than what we have today, putting privacy in jeopardy.
Without further ado, here's the link to my latest MeasureCamp on SlideShare below:https://www.slideshare.net/AlbanGrme/itp-21-the-war-room