VETERAN DIGITAL ANALYTICS LEADER with over fifteen years of experience in information management and application development. Areas of specialty include project implementation of complex web, mobile and tablet analytic platforms; providing advanced market trending analyses; and effectively presenting complex data results. Recent professional accomplishments include:
• 2014: Led the implementation of analytics and tag management solutions for global sites in China, Brazil, and Germany
• 2011 - 2013: Presented four peer nominated awards for developing Digital Analytics programs
• 2012: received an Executive Award for developing and implementing a visitor engagement index.
• 2011: Led the implementation of mobile and tablet analytics programs using Adobe AppMeasurement libraries.
• 2010: Led the development of a web based reporting system for the United States Army to manage its worldwide vehicle fleet.
CERTIFICATIONS AND MARKETABLE SKILLS
• Google Analytics Individual Qualification
• Certified Internet Webmaster, E-Commerce Specialist
• Technical mastery of Adobe Analytics (formerly Omniture and Site Catalyst), Google Analytics, and Web Trends
• Expert knowledge of web property management using Adobe Test and Target, Adobe Dynamic Tag Management, Google Tag Manager, and Optimizely
• Extensive experience in business intelligence including relational database design, data mining, data access control, query optimization, analytics report generation and multi-tier report distribution
• Programming mastery of SQL, PHP, HTML, CSS, JavaScript, and jQuery with best practice emphasis on cross browser compatibility and site optimization
• Advanced software mastery of MS SQL Server, MS Excel, MS Project, MS Visio, Adobe PhotoShop
• Proven ability to mentor, train and achieve results from technical staff
• Outstanding oral, written and presentation skills