Analysis. Insight. Action!
I see patterns in data others never see. Turn those patterns into insights others miss. And, turn those insights into actionable strategies and tactics that increase sales.
I calculate customer lifetime value to bridge the gap from analytics to strategy, and measure results by sales.
Examples:
• Established A/B testing program to evaluate optimization tactics used by optimization team for venture backed sell-side ad tech company.
• Analyzed 400,000 web orders for second largest specialty gift retailer in U.S. Revealed, after fact, that SEO and social media-fueled traffic growth hid $821,000 in lost orders worth 17% annual revenue. Built real-time warning program.
• Analyzed 1.1 million customer transactions for nation’s second largest medical clothing retailer. While revenue across catalog channel dropped by 4%, identified “big spender” segment that spent 16% more per order than rest of channel. Developed strategy to target this segment to offset the decline in revenue.
Companies include:
Verizon • ING Direct • Wharton Data Research Services • Dechert LLP
Target • David's Bridal • ScoopFree • Saturn • Bausch & Lomb • P&G • Hershey's
Geminus Capital Partners • RI Communications Group • SA Management Consultants
American List Council • D3Digital • Influence Interactive • Harmelin Media
Specialties:
Business & Marketing Strategy • Business Development & Sales • Market Research (Primary & secondary. Quantitative & qualitative) • Web Analytics: eCom & CPM optimization.
Data visualizations below done using Tableau (I've used it since 2008, versions 9.0, 8.2, 8.1, 7, 6, 5, 4.1. I've been a Tableau Beta Tester since version 7.0 And, I started the Philly Tableau User Group, Philly TUG)