After reading the book, Web Analytics Action Hero, I decided to create a summary mashup of some of the approaches and information presented in the book. The book discusses applying the scientific method to web analytics in an efficient and systematic way the author calls the HEROIC approach. The author claims that this will help you answer important questions such as What, Why, and So What of an analysis. I put the below visual together to coalesce the information found in the book, and I use it as a reminder of important steps I'll likely have to go through when taking on a new website optimization project. Kevin Kauzlaric is a Business Analyst at Leapfrog Online, a top digital marketing agency in Evanston, IL. He has a blog at kevinkauzlaric.com that focuses on digital analytics, innovation, and entrepreneurship. He also runs an eCommerce company called Northwoods Humidors.
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