Introduction: This recipe shows how to use Google Analytics (GA) Enhanced Ecommerce (EE) to measure job-level activity for your company's Careers Site. Why use the GA EE framework? Careers site users often view more than one job posting and/or complete more than one Application in a Session, so using GA Goals won't work as those are counted only once per session. Instead, for example, by using EE's Unique Purchases metric as a proxy for Job Apply Completes, GA will allow you to count these many times per session.
Your company likely has a Careers site already running Google Analytics. Use this recipe to evolve your Careers site tracking and get deep dish insights!
Analysis Overview: See insights at the granular job level. The solution becomes more powerful when you use GA Data Import to collect additional job attributes, such as: title, department, hiring manager, position type and posting start date. Just imagine being able to identify which departments or hiring managers have the highest job application start-to-complete rates!
Analysis Benefits: Expanding on the Analysis Overview above, this completed recipe will provide additional insights:
- Departments that convert Job Application Completes at the highest/lowest rates
- Marketing Channels that lead to the most Job Posting Views
- Job Postings that have the most Apply Starts
- Job Application form optimizations that lead to the most Apply Completes
- and many more!
DAA members, go here to view full recipe.
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Marc Richard
Director, Data Collection Strategy
Evolytics (Corporate Account)
Parkville MO
816-778-7300
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