Originating Author: Ariel Opelt Introduction: Advertising data and website data are two powerful data sources for any business. Joining the data in a single location allows businesses to better understand the user journey for their customers. From the moment a user see an ad to when...
Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: Few months ago I wrote an article focused on how to import Mailchimp Campaign data in Google Data Studio. Now, to achieve a full implementation, I just rebuild the...
Originating Author: Mary Vinitha X, Rishav Haldar, Nabler Introduction: Marketers today bring in traffic through various channels and as the internet world grows, we will see many new ways of reaching out to potential customer. In doing so, we have also realized the...
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Originating Authors: Dave Gatdula , CWA, Dallas Chapter Leader | Digital Analytics Manager Shilpa Nicodemus | Sr Architect, Digital Architecture Introduction: “Hey, [VeryImportantAnalyst], why is the tracking from the new campaign/promo not coming in?” “Why is ...
Originating Author: JP Jover Experience Level: advanced – you need to have a good understanding of campaign tagging and tracking on both solutions. Introduction: When transitioning from a free analytics solution to an enterprise-level one, guaranteeing an uninterrupted minimum level...
Originating Author : Rémy Balangué Introduction : Before starting any analytics project, it is important to understand the reason why you’ve been asked to track the site or mobile application. This recipe will guide you through the main steps to be followed to create the ideal data...
Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter. Analysis Overview: Use...
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Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Even the most sophisticated marketers struggle to consistently define and tag their campaigns which is critical for meaningful performance analysis and reporting. To do this successfully, you need...