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Analytics Recipes
Import MailChimp Automations in Google Data Studio

Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: Few months ago I wrote an article focused on how to import Mailchimp Campaign data in Google Data Studio. Now, to achieve a full implementation, I just rebuild the...


Analytics Recipes
Campaign Stacking Implementation for Adobe Analytics and Google Analytics

Originating Author: Mary Vinitha X, Rishav Haldar, Nabler Introduction: Marketers today bring in traffic through various channels and as the internet world grows, we will see many new ways of reaching out to potential customer. In doing so, we have also realized the...


Analytics Recipes
Digital Marketing Channels: Tagging and Strategy

Originating Authors: Dave Gatdula , CWA, Dallas Chapter Leader | Digital Analytics Manager Shilpa Nicodemus | Sr Architect, Digital Architecture Introduction: “Hey, [VeryImportantAnalyst], why is the tracking from the new campaign/promo not coming in?” “Why is ...


Analytics Recipes
Mapping utm tracking into another analytics tool

Originating Author: JP Jover Experience Level: advanced – you need to have a good understanding of campaign tagging and tracking on both solutions. Introduction: When transitioning from a free analytics solution to an enterprise-level one, guaranteeing an uninterrupted minimum level...


Analytics Recipes
Creating a digital analytics data collection guide

Originating Author : Rémy Balangué Introduction : Before starting any analytics project, it is important to understand the reason why you’ve been asked to track the site or mobile application. This recipe will guide you through the main steps to be followed to create the ideal data...


Analytics Recipes
Campaign Tracking Code – Tagging Digital Marketing Tactics

Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter. Analysis Overview: Use...


Analytics Recipes
Campaign Tracking Taxonomy

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Even the most sophisticated marketers struggle to consistently define and tag their campaigns which is critical for meaningful performance analysis and reporting. To do this successfully, you need...