See matching posts in thread - Adobe Dynamic Tag...
In the form, I coded a jQuery listener that sends a form submission event to Adobe Analytics and Google Analytics...As always, I recommend using the Adobe DTM Switch browser plug-in to test your rules prior to publishing them
Good morning all, What if you could tag your websites differently, without Adobe Analytics or Google Analytics tagging knowledge, no Angular, React or Ember skills? What if "we are going to migrate our Adobe Analytics to Google Analytics" didn't have to fill you with dread, at least from an implementation standpoint?
All site analytics tools like Adobe Analytics, Google Analytics, WebTrends Analytics, etc. and third party marketing tools such as AdWords, DoubleClick etc., use tags to track user behaviour information
1 Comment - no search term matches found in comments.
Create a standard, organization-wide mapping of values and a guide for proper tag setup and tagging process
2 Comments - This is excellent, thank you for creating such a clear piece that outlines campaign tagging and considerations for both Google and Adobe. I am working on a project now to educate teams on considerations when creating and maintaining tag taxonomy
Thur. October 22, 2015 1:00pm EDT
It also integrates really well with Adobe Analytics. If there is no budget for it, or if you are in a smaller org, I have built a handful of Excel docs that can concatenate fields with delimiters to create and define campaign codes
See matching posts in thread - Originating Authors: Dave Gatdula , CWA, Dal...
Analysis Overview: In this recipe, we are going to illustrate user flow and the role of userID walk you through the steps involved in enabling userID illustrate offline data integration process with the help of userID elaborate on vendor-specific userID / visitorID implementation steps Analysis Benefits: More accurate view of unique users of your website and no duplication of users Cross device tracking and ability to integrate offline/CRM data with analytics data Find relationships between your acquisitions, engagement and conversions Helps create more audience segments for marketing tools such as Adobe Target, Google Survey, Google Optimize etc., Various reports are offered by analytics tools based on userID / visitorID for further analysis Analysis Recipe: User Flow As shown in the below diagram, when a user comes to the site and logs in, he leaves some identifiable information such as email ID, phone number etc ., The analytics tool assigns a unique ID to the user based on the user information.
1 Comment - In Adobe, the steps outlined have some major consequences which are not ideal...This is a challenging issue. Adobe has recently rolled out a Customer Attributes feature, where you can set a customer ID, then upload attributes against that customer ID
See matching posts in thread - Analytics Tag Audit and Governa...