Site search interaction provides direct insight into your visitors’ exact desires and expectations of your website, and your voice-of-customer tool is an excellent mechanism for mining this information. Analysis Overview : Leverage voice-of-customer analytics to identify pain points in the site search experience
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Lesson 1: Value can be in bringing a different voice to the table. ...Lesson 2: Don't let your inner critic drown your voice It's not enough to do good work, it has to be visible
Thur. October 22, 2015 1:00pm EDT
(AKA, Measure Twice, Cut Once) After you communicate your intentions, and receive buy-in from management, roll out the changes to a custom model or development suite to test it. Test your tags for correct follow-though, and for correct allocation
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See matching posts in thread - Analytics Tag Audit and Governa...
Increased confidence in data Standardized tagging structure. Reduction in time spent on quality checks and re-tagging. Analysis Recipe - Tag validation involves the practice of ‘Quality Checking’ of the tags firing on a website for errors
Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter
2 Comments - I am working on a project now to educate teams on considerations when creating and maintaining tag taxonomy. Teams that do not work in digital don’t always realize that there is an existing framework in the digital world that can/should compliment campaign taxonomy