Multivariate testing (MVT) is a way of testing that allows you to evaluate multiple element options simultaneously and measure their interactions with each other, while also identifying which elements have the greatest impact on your desired KPI
Deploy the JavaScript code on the website for your Optimization Solution (Optimizely, VWO or Adobe Target) using a Tag Management Solution
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development-only trigger: While you’re testing your tags, apply a trigger for the development hostname only as shown below instead of the generic All Pages trigger. change to all-pages trigger: After you have tested the tags to ensure that your Web pages in development are still working correctly and that the GA data is reporting correctly from the development environment, you can change the trigger to All Pages
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It would be great to have some feedback from the readers - With Python, it’s possible to build automation scripts that would allow you to do quick regression testing of your Adobe Analytics tags. It’s an excellent option when you don’t have access to enterprise data quality auditing tools like ObservePoint (which is recommended best practice) and the task is not practical for manual testing. How does it work – The script will start with a single base url. Through the base url, it would launch all (or specified) links present on the page and record the tag variables fired on those specific links. The script framework that I am sharing below can be customized as per the testing needs. It’s especially helpful if you have made changes in limited number of pages and want to test – All the links are tagged and if the events associated with the links are firing properly
Thur. October 22, 2015 1:00pm EDT
Tip: the more you document, the easier it is to distill it down for communication later, and easier to know where things might have gone awry in the process if problems pop up in the future. Test, Validate, and Make It Happen. (AKA, Measure Twice, Cut Once) After you communicate your intentions, and receive buy-in from management, roll out the changes to a custom model or development suite to test it. Test your tags for correct follow-though, and for correct allocation
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Consultant, Nabler Introduction: Learning from a failed A/B test is like solving a murder mystery...Relying on an evidence-based practice, we AB test these ideas using an AB split testing tool