See matching posts in thread - Data Segmentation - Email Marke...
Analysis Overview: Segmentation doesn’t stop at selecting group A or B. Once you start layering segmentation criteria, the possibilities are almost endless, it is only limited by the available data. That is why we create segmentation models. All the data in your database – or even combined, derived or external data – can be used to create these segmentation models
In this post, I will share why the out-of-box conversion funnels are not ideal and how you can use segmentation to help build your conversion funnels
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See matching posts in thread - New, Repeat, and Reactivated Customer Se...
See matching posts in thread - Customer Segmentation Using Clu...
Originating Author: Gregory Kaminski of MaassMedia Introduction: This is a fresh look at customer segmentation using cluster analysis. Analysis Overview: In the digital analytics field talk around customer segmentation has been focused on creating custom individualized experiences for each unique visitor to one’s site
4 Comments - The reason for the segmentation was twofold: to try and aggregate customer group's behavior to model from, and to limit the amount of rows, as there's a large amount of singular customers - pulling all of them in, even at a segmented amount is still too much to really work with effectively
Vendor Specific Tips and Tricks: None . #Segmentation #eCommerce #CustomerAnalysis #LifetimeValue #LEVEL-EXPERT #TOPIC-ECOMMERCE #TOPIC-SEGMENTATION
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Originating Author: Nick O’Meara / Rehan Asif Introduction: Data segmentation is one of the most important aspects of effective data analysis
To calculate additional segment traffic percentages, just apply the same mathematics Example: (Visitor Segment/Total Visitors) x 100 = % of visitors for the segment Special Note: The short-form way is that many of the analytics suites will calculate segments percentages for you Potential Analysis ActionItems: If a segment does not exist in the analytics suite, then you may need to create it. Tags: Traffic by visitors, segmentation, marketing channels #Segmentation #Visitors #LEVEL-EXPERT #TOPIC-REPORTING #TOPIC-SEGMENTATION
Thur. October 22, 2015 1:00pm EDT