Organizing your digital marketing channels within your analytics platform requires a decent bit of forethought and strategy...If you are in a position at a smaller company to optimize marketing channels, this may be more of an arduous process
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See matching posts in thread - Digital Marketing Channels: Tag...
Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter
2 Comments - I am working on a project now to educate teams on considerations when creating and maintaining tag taxonomy. Teams that do not work in digital don’t always realize that there is an existing framework in the digital world that can/should compliment campaign taxonomy
See matching posts in thread - Campaign Tracking Code – Tagging Digital ......Orig...
"Moneyball for Marketing" is a great podcast with a lot of great insight for Marketers who care about analytics...click the link for a quick listen: https://itunes.apple.com/us/podcast/moneyball-for-marketing/id865449585?mt=2
In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate
12-09-2013 - 12-10-2013
Thur. October 22, 2015 1:00pm EDT
See matching posts in thread - Data Segmentation - Email Marketing...
Leverage segmentation features of different email marketing tools: You have data and a plan to use it
You're in marketing, right? You understand branding, positioning, awareness and affinity right?