Originating Author: Abhinav Sharma Note – This article focuses on possible uses of CLV data in your analytics platform, rather than calculation of CLV itself
1 Comment - I was hoping there were some great examples of how one would use Adobe Analytics to actually predict CLV (or generate it for that matter)
See matching posts in thread - Predictive CLV for web analytic...
Just recently, these new recipes were added: This Could Be Your First CRO Analysis! Predictive CLV for Web Analytics Send Events to Google Analytics from Google Tag Manager/Event Tracking with GTM Take advantage of this great member benefit – maybe even do a lunch & learn with your team to review a recipe together or watch a pre-recorded Cookbook webinar together
It provides an indication of the overall health of the business and provides a basis for understanding customer acquisition and retention costs, customer lifetime-value (CLV), and planning and resourcing customer service and logistics functions
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Thur. October 22, 2015 1:00pm EDT
(AKA, Measure Twice, Cut Once) After you communicate your intentions, and receive buy-in from management, roll out the changes to a custom model or development suite to test it. Test your tags for correct follow-though, and for correct allocation
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See matching posts in thread - Analytics Tag Audit and Governa...
Increased confidence in data Standardized tagging structure. Reduction in time spent on quality checks and re-tagging. Analysis Recipe - Tag validation involves the practice of ‘Quality Checking’ of the tags firing on a website for errors
Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter
2 Comments - I am working on a project now to educate teams on considerations when creating and maintaining tag taxonomy. Teams that do not work in digital don’t always realize that there is an existing framework in the digital world that can/should compliment campaign taxonomy