Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter
2 Comments - This is excellent, thank you for creating such a clear piece that outlines campaign tagging and considerations for both Google and Adobe. I am working on a project now to educate teams on considerations when creating and maintaining tag taxonomy. Teams that do not work in digital don’t always realize that there is an existing framework in the digital world that can/should compliment campaign taxonomy
See matching posts in thread - Campaign Tracking Code – Taggin...
The medium would be “referral” since it came from another website, and the source would be “amazon.com”. Campaign Tagging Your URLs Google Analytics allows you to override and control these Mediums and Sources by tagging your urls
2 Comments - Our organization switched to using the same hierarchy of tracking (campaign at the top) a couple of years ago and it has been one of the best things we ever did in terms of looking at the drivers to our sites across campaigns and medium
See matching posts in thread - Campaign Tracking Taxonomy...Intro...
Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Even the most sophisticated marketers struggle to consistently define and tag their campaigns which is critical for meaningful performance analysis and reporting
Tagging campaigns gives us the ability to generate valuable and actionable data, and investments in these campaigns need to be evaluated for efficiency in their performance
See matching posts in thread - Governance/structure for campaign...
Originating Author: JP Jover Experience Level: advanced – you need to have a good understanding of campaign tagging and tracking on both solutions
See matching posts in thread - Average Clicks per Impression by Campaig...
In the AdWords section of your Analytics platform, click into the Campaigns options. 2