#Adobe Analytics #AJAX #Intermediate Level #DynamicTagManagement #DirectCallRule #VENDOR-ADOBE #LEVEL-EXPERT #TOPIC-WEBSITEANDAPPTAGGING
Thur. October 22, 2015 1:00pm EDT
In most scenarios this means combining your internal business experts with the expertise of external analytics specialists."...Thus, you need to be fully-aligned with the business unit experts. You need to meet them, to lunch with them and to challenge them
(AKA, Measure Twice, Cut Once) After you communicate your intentions, and receive buy-in from management, roll out the changes to a custom model or development suite to test it. Test your tags for correct follow-though, and for correct allocation
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Increased confidence in data Standardized tagging structure. Reduction in time spent on quality checks and re-tagging. Analysis Recipe - Tag validation involves the practice of ‘Quality Checking’ of the tags firing on a website for errors
Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter
2 Comments - I am working on a project now to educate teams on considerations when creating and maintaining tag taxonomy. Teams that do not work in digital don’t always realize that there is an existing framework in the digital world that can/should compliment campaign taxonomy
Over time, tag management systems enabled rapid deployment of JavaScript tags, bypassing lengthy IT deployment cycles.