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Blog Entry
Analytics in 2019

The year 2019, it's only July, but what it a year it's been for analytics. Some of the major highlights follow. On the Technical Front.. In April Safari revealed several changes ( https://webkit.org/blog/category/privacy /) including Intelligent Tracking Prevention, which unlike Firefox...

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Analytics Recipes
How to track if the device is a desktop or a laptop in Google Analytics via Google Tag Manager

Originating Author : Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction : How can we discover if a user is visualizing our website using a desktop or a laptop device ? At present Google Analytics draws a distinction among mobile devices, tablet and...


Analytics Recipes
How to track Keyboard Shortcuts via Google Tag Manager

Originating Author : Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction : Last week my fridge broke. And what’s with the recipe? Everything arises from the specs when looking for the new appliance, such as “No frost”, “Reversible doors”, etc. While...