Alan started his involvement with the digital world back in 1996 building websites and participating in the precursors to what would evolved into Social Media. Over the past 20+ years he's provided consulting services ranging from web development, analytics and social media marketing to fortune 500 companies, government departments, military and small & medium size businesses.
He is an internationally recognized authority on analytics and has spoken at conferences around the world. In addition to being a regular contributor to Marketing Land, Search Engine Land, Search Engine Journal and other online publication, in 2010 he published his award winning book "The Last Original Idea - A Cynic's View of Internet Marketing".