This article provides a concrete understanding of Campaign Stacking and how it can be implemented. Since Campaign Stacking is native to Adobe Analytics due to cross-visitation plug-in, we have also provided a work-around in Google Analytics.
Using Campaign Stacking, we can answer some of the below mentioned questions –
Please note, this tool can be used much beyond the world of campaigns.
We can also apply the same logic to see which products people viewed before converting or sections and tools of the website that users tend to interact with before converting.
The possibilities are endless and once you have understood how Campaign Stacking works, it can become a powerful tool deployed in the form of a report.DAA members, go here to view full recipe.