Analytics Recipe Cookbook - Summaries

Subject: Measuring Video Engagement for Digital Video: On-Domain Video

1.  Measuring Video Engagement for Digital Video: On-Domain Video

Posted 06-20-2017 01:58 PM

Introduction: Unless you currently live under a rock, you will probably not be shocked by my next statement.

Videos on both the web and mobile are performing well.

One-third of all activity spent online is spent watching video. So how do you know if your videos are engaging viewers?

Analysis Overview:  These metrics will apply to all types of videos you create – informational, educational, promotion, marketing or branding video content types. This recipe will discuss the metrics you should use for your owned properties, such as your website or mobile app.

Analysis Benefits: 

  1. Which metrics you should pay attention to
  2. What reports you should run
  3. What types of analyses make the most sense to understand your video engagement
DAA members, go here to view full recipe.

------------------------------
Chris Meares
Vice President of Analytics
MaassMedia
Philadelphia PA
2155451515
------------------------------