Analytics Recipe Cookbook - Summaries

How to track if the device is a desktop or a laptop in Google Analytics via Google Tag Manager

  • 1.  How to track if the device is a desktop or a laptop in Google Analytics via Google Tag Manager

    Bronze MVP
    Posted 08-29-2018 11:59 AM
    Introduction:
    How can we discover if a user is visualizing our website using a desktop or a laptop device? At present Google Analytics draws a distinction among mobile devices, tablet and desktop. The latter cluster is not split further into the different devices labeled as "desktop". It can be considered a little bit of an "insane" tracking, but it can be helpful in segmenting users.

    Analysis Overview:

    With this recipe we are going to create an event category "Device" where you have the split between desktop and laptop. If needed, you can also set the value as a Session-level Custom Dimension, so that you can compare different users behaviours depending on the device


    Analysis Benefits:
    Data pulled from this event can be helpful in the case of a website redesign, correlating them with screen resolution and browser dimensions. It could be also helpful to segment users and understand their behavior based on the device used.

    DAA members, go here to view full recipe.



    ------------------------------
    Enrico Pavan
    Digital Analytics and CRO
    Enrico Pavan
    Paese
    +393283898383
    ------------------------------