Analytics Recipe Cookbook - Summaries

 View Only
  • 1.  Direct traffic analysis

    Posted 04-13-2017 03:06 PM

    Introduction: Direct traffic refers to traffic to a site that does not come through either search engines, outside referrals, or paid sources. The user has directly navigated to the website either by entering the URL, copy-pasting the URL, using a bookmark etc.

    Analysis Overview: The main goal is to collect and analyse data on direct traffic, understand user behavior specific to this channel

    Analysis Benefits: 

    1. Gain insights about direct traffic which is often overlooked in comparison to paid/organic search and referrals.
    DAA members, go here to view full recipe.

    ------------------------------
    Andrew Wang
    Analytics Pros (Corporate Account)
    Seattle WA
    206.331.4034
    ------------------------------
    2020 compensation survey now open