Introduction: Direct traffic refers to traffic to a site that does not come through either search engines, outside referrals, or paid sources. The user has directly navigated to the website either by entering the URL, copy-pasting the URL, using a bookmark etc.
Analysis Overview: The main goal is to collect and analyse data on direct traffic, understand user behavior specific to this channel
Analysis Benefits:
- Gain insights about direct traffic which is often overlooked in comparison to paid/organic search and referrals.
DAA members, go here to view full recipe.------------------------------
Andrew Wang
Analytics Pros (Corporate Account)
Seattle WA
206.331.4034
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