Analytics Recipe Cookbook - Summaries

Efficient click tracking code (Javascript)

  • 1.  Efficient click tracking code (Javascript)

    Gold MVP
    Posted 08-31-2017 01:07 PM

    Originating Authors:

    Prabhat Kushwaha, Arun Kumar P & Jayanth Kanala, Nabler


    Have you ever wondered if there is an effective way to measure how users are interacting on a web page?
    How visitors are engaging by clicking on navigation items, CTA buttons, viewing a video etc.,?

    Well, with Click Tracking we can accomplish this. It includes tracking all the navigation item clicks, downloading a document, filling a form, viewing a video, clicking on links & CTAs etc., in the form of events or virtual pageviews. This helps us to understand and analyze the user interactions across various sections of the website.

    Analysis Overview:                                                           

    In this recipe, we are going to

    • Briefly, discuss on methods of click tracking and their limitations
    • Discuss on best practices to be followed while writing java script codes for efficient click tracking
    • Illustrate common scenarios of HTML selectors and sample java script codes to be used in each of those scenarios

    Analysis Benefits:

    Despite a lot of hard work put into implementing the analytics tracking code, data quality can only be maintained if best practices are followed in your code. Therefore, efficient click tracking contributes to

    1. Accurate and clean data
    2. Improved data governance due to improved data quality & credibility
    3. Reduced time and effort on audits, correction of implementation and re-implementation

    DAA members, go here to view full recipe.

    Jayanth Kanala
    Nabler (Corporate Account)
    Essential Series: Applying Digital Analytics