Analytics Recipe Cookbook - Summaries

How to Measure the Performance of a Hero Banner

  • 1.  How to Measure the Performance of a Hero Banner

    Posted 09-16-2019 05:28 PM

    Introduction: A hero banner serves multiple purposes on a website. The most important one being capturing the user's attention almost immediately. Therefore, having a high-resolution image along with a clear message and CTA is the best way to encourage users to go for the click and navigate to the other important pages on your website.

    Analysis Overview: This recipe outlines some important reports and analysis avenues which highlight the positive or negative performances of a hero banner along with its impact on the website objectives.

    Analysis Benefits:

    1. To improve and modify the content
    2. Create awareness and Generate leads
    3. To monitor the performance of the content
    4. To optimize the hero banner
    5. Analyze visitors' behavior

    DAA members, go here to view full recipe.

    Eshwar Gowda
    Senior Consultant
    Nabler (Corporate Account)
    Essential Series: Applying Digital Analytics