Analytics Recipe Cookbook - Summaries

R Heatmap Visualization Tutorial

  • 1.  R Heatmap Visualization Tutorial

    Posted 08-31-2017 12:49 PM
    Introduction: This is a tutorial on how to create heatmap data visualizations using R. You'll learn how to create an hourly sessions (visits) by day of week heatmap and a page scroll depth heatmap.

    Analysis Overview:
    Heatmaps let you visualize large volumes of complex data and quickly spot trends and generate insights. R the open source statistical programming language have packages to connect directly to Google Analytics googleAnalyticsR or Adobe Analytics RSiteCatalyst and create visualizations using packages like ggplot2

    Analysis Benefits: 
    The hourly sessions data by day of week heatmap gives you a better understanding of the days and times you are getting traffic to your site.
    The page scroll depth heatmap gives you a better handle on content engagement. It let's you see if visitors are scrolling down the page and reading your content.

    DAA members, go here to view full recipe.

    Ryan Praskievicz
    New York NY
    Essential Series: Applying Digital Analytics